 f you are a small / homebased business owner or an independent professional, you already know the painstaking toil involved in building your customer or client base. In fact you may have already concluded that it's more effective, easier and less expensive to keep your current customers happy and buying regularly than it is to drum up new business. You dream of your customers enthusiastically telling their family, friends and co-workers about your services and referring suitable, no... 'ideal' prospects to your business. Maybe you know that Direct Mail is the smart way to build your client base and sustain customer loyalty... or you have a suspicion but you've never taken the first step to see if it would work for you. Experience suggests that in all likelihood, smart use of direct mail would in fact build your client base and drive your profits through the roof - it works for practically any business. But... how can you get started safely without risking the large sum of money that you'd expect to risk with direct mail campaigns? Send Your Direct Mail The Smart and Easy WayIf you have a customer database - the mailing addresses of people who've done business with you - they're the first ones you mail to.Why is that smart? Because... since they've already transacted business with you, you've got a platform with them. You will find that it's easier to sell them other things than it was to get their first order. So - turn to your trusty direct mail service that's perfectly designed for you to convert your customers into your raving fans, and prospects into loyal customers. It makes postcard and greeting card mailing as easy as can be. It may be just what you need to start your direct mail experience, or it may take what you're currently doing to a higher level of control and convenience. Especially if you'd like a tool that's so flexible you can use it to show your appreciation to your best customers on the spur of the moment. The service, SendOutCards, offers a simple and professional way for businesses to follow-up with their customers, vendors and associates. A customer that feels appreciated will continue to do business with you. They will also refer others to you. Using the Send Out Cards online system, you can create direct mail campaigns that will automatically send out Thank You Cards, Birthday Cards, Holiday Cards, and Promotional Postcards. These are cards of such high quality you'll want to use them on your most valuable asset - your customer base. (Want to purchase cards in bulk to do a lead generation mailing? See the menu at right.) Customized Greeting Cards and PostcardsYou can customize your postcards and greeting cards with your own logos, photos, or designs. For a nominal fee, you can arrange for your SendOutCards representative to design a Picture Plus card or for SendOutCards staff to design and set-up your own custom card.With this system, a business can choose from their own custom cards, or have the flexibility of using any of the thousands of card designs already available in the SendOutCards main card catalog at no additional cost. PersonalizationWith the assistance of your SendOutCards representative, you can have a direct mail campaign consisting of multiple pieces of mail set up for your business in just minutes.You can personalize and sequence each piece and build a relationship and brand with your customer base over time. Including coupons, scanned business cards, hand-written signatures, gift cards, cheques... you have several powerful devices for capturing your customer's heart right at your fingertips. Example:Let's say you sell insurance. You decide that when someone purchases a policy with you, you'd like him or her to receive a pre-scheduled campaign of cards. You will first send a Thank You card. Then you add a Birthday card, a holiday card and an Anniversary of Policy card that promotes new products to the schedule.Depending on the level of customization you are including the entire campaign can be totally set up and ready to go in less than an hour. You can add individual names or groups of names to the campaign at any time and a personalized sequence will start for each customer added. Set it and forget it - all you do is add the customers. The system will send the cards out for you. Need to make a change to a specific customer's sequence? No problem, just look up the customer's name, click the card you want to modify and make your changes. That's Smart Direct Mail. Take The Next Step And Work Smarter.
You're busy but it's systems like this that can free up your time and improve your bottom line. Just for you or your authorized staff member, I offer a 10-minute "Smart Direct Mail Crash Course".
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